![]() Thus the contest between Microsoft and Adobe over the next generation of software development tools is, to some extent, based on differing views of the future of computing. When Knowledge at Wharton recently spoke with Microsoft corporate vice president Scott Guthrie, he said he doesn’t see a big opportunity for “a web-based model for applications” of the type AIR enables. While Microsoft’s Silverlight competes with Adobe’s Flash, Microsoft doesn’t have a technology that directly compares to Adobe’s AIR. The most recent release of Silverlight, version 2, is targeted at Flash’s ability to create what Adobe terms “rich Internet applications” - web-based software programs that provide many of the features associated with traditional desktop software. The first version of Silverlight was aimed at combating Adobe’s success in establishing Flash as a popular method of delivering video over the web. On March 5, the software giant released a beta (test) version of the next generation of its Silverlight technology. One company not sitting idly by on the sidelines is Microsoft. ![]() The first three created disruptive paradigm shifts in their respective fields - typesetting and document printing, electronic document interchange and web interactivity - and all have generated significant revenue for Adobe. At the launch event, CEO Shantanu Narayen described AIR as Adobe’s “fourth platform,” positioning it as the next link in the chain that includes PostScript, Acrobat’s PDF (Portable Document Format) and Flash. On February 25, 2008, Adobe Systems launched version 1.0 of the Adobe Integrated Runtime, or “AIR,” which allows software programmers to use web-development tools to create desktop software applications that run on all the major operating systems: Windows, Mac and - coming soon - Linux.įor Adobe, AIR is a big bet. Motivator in Chief: Getting the Most from Your Team May 17, 2022.Succeeding with Hybrid Work: Focus on Five Cs June 22, 2022.Vigilant Leaders: Paying Attention to What Matters Most July 25, 2022.See It My Way: Top Tips for Persuading Others August 9, 2022.Meet the Authors: Wharton’s Jonah Berger on How to Change Anyone’s Mind March 19, 2021. ![]() Meet the Authors: Wharton’s Katy Milkman on How to Change May 14, 2021.Meet the Authors: Mauro Guillén on How Businesses Succeed in a Global Marketplace June 21, 2021.Meet the Authors: Wharton’s Peter Cappelli on The Future of the Office November 4, 2021.Protecting Your Mental Health at Work August 24, 2021.How Social Class Affects the Career Ladder October 29, 2021.How Data Analytics Can Help Advance DEI January 18, 2022.Action, not Words: Creating Gender and Racial Equity at Work July 11, 2022.Great Question: Kevin Werbach on Cryptocurrency and Fintech July 21, 2021.Great Question: Dean Erika James on Crisis Management August 16, 2021.Great Question: Wendy De La Rosa on Personal Finance October 15, 2021.Great Question: Witold Henisz on ESG Initiatives November 17, 2021.Investing with Impact: Becoming a ‘Responsible Steward’ March 22, 2022.Making the Business Case for ESG May 3, 2022.How Companies and Capital Can Be Forces for Good June 21, 2022.Investing in Refugee Entrepreneurs in East Africa August 8, 2022.How the Dialogue on Diversity Is Reshaping Business December 7, 2020.Tackling the Climate Crisis: Can Business Lead the Way? October 25, 2021.How Corporate Governance Is Changing November 23, 2021.Beyond Business: Humanizing ESG December 13, 2021.
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